I do lots of nonprofit work. A lot so that my husband thinks I ought to register my own business as a charity. I work with lots of single mothers & females struggling to get back on their feet or trying to start a new business. Their business ideas are sound & their ideas are lovely. I started out taking a speedy look at their sites to give the odd suggestion or tip & then after taking a glance at these sites knew that with a few small changes, there would be an immense impact on their traffic & rating. I have limited time, so I try & go for the fixes that will have the most impact & are usually the simplest to fix. If you are an experienced SEO professional than this article is not for you. In case you are a site owner overwhelmed by the whole idea of SEO or getting your feet wet & don't know where to start- then read on- there will probably be a useful tip or one.
#1. Bad Title & Meta Tags
My number one pet peeve. A lovely title for your page is in my view the single most important factor when it comes to in-page optimization. The title of your page should not be "name of your company". You ought to have a keyword phrase in the title. For example, in case you have a site that sells handcrafted candles & the name of your company is " Luminosity" Your home page title should NOT be " Luminosity", this is a mistake that 90% of all sites I see make. Title ought to contain keyword phrase like "Handmade Candles by Luminocity" Or better ""Handmade Scented Candles & Natural Soy Candles-Luminosity". Every page on your site ought to have unique Meta information (title, description & in case you feel like it keywords). Your description should weave in the keyword phrase you used in your title & use less than 80 characters in description.Keywords are virtually meaningless but in case you must add them go ahead. If I do use them- I use my top 5 or 6 keywords & I don't put comma's in between- I prefer to let search engines figure out the different combos.
Take the time to do this step. In case you can only do one thing on this list then do this.
#2. Using Graphics In lieu of Viewable Text
I still do come across this. A site this has bulk of its text- embedded into graphics. Having a logo together with your name or product description embedded into the graphic in lieu of using actual text. Spiders & bots cannot "see" images & the words embedded into pics have no meaning. So have your mission statement embedded into fancy graphic may look great but won't index in any search engine. When using images on your site you should always use ALT tags to document your picture i.e. "blue soy candle" not only for non-sighted users but these are recognized by spiders.
#3. No Standard Navigational Links
These are the links that are on much every page of your site. You will notice them most often at the bottom of a page & it will feature links that say things like "Home" & "Site Map". Increasingly, I am seeing menus & navigational bars that use a java script. These are lovely but not crawl-able. Make sure you have links in the html format somewhere on your pages- most will sit these in footer or bottom of the page. This is & a lovely chance to make use of keywords. Try "Scented Candles" than "Our Products".
#4. Giant Picture Files
Hard to believe- but this is still happening. Potential buyers & clients will abandon their site if it takes long to load. Most people are still using dial-up & cannot wait for multiple & bulky images to download. Some simple tips- make sure your images are set to 72 pixel resolution. Resolution set higher than that is a waste & unnecessarily giant. Most picture editors will let you set compression rate. Check different compression rates- you can reduce file size by over half with no visible difference. In case you need the big images then think about using thumbnails that lead to a separate page. (This has added benefit of generating another page & more text that spiders & bots crave).
#5. Lack of Content
Pages that have small or no text. A picture can always use a description & product can always be over a name. When you have a bunch of pages that have small or no text sitting on same domain, they can look the same to spiders & may get dumped as supplemental results. Go through your site & see if there are opportunities to add content. Elevate your SEO expertise & try using keywords in your copy. There is lots of excellent articles & resources for keyword research.
Think about adding content that has substance & offers related & valuable information to your services or products. Put up a page that describes all of your different scents. List your most popular colours & styles. Tell your readers what candles are best for a dinner party & which are the most hypo-allergenic. Get in the habit of generating content for your site. Commit to writing one new page a week or month. Think in terms of building your site wider than digging downwards.
#6. Duplicate Content
Do not cut & paste & pass off other people's work as your own. It is not unethical & illegal- most likely it will be picked up as duplicate content & dumped in supplemental results. This means that the search engines disregard any information on the page & your page may as well not exist. Keep this in mind in case you plan on doing something like putting up another site with a different domain & different name & copy your original web-site. I have seen this done by lots of site owners thinking they have stumbled on the secret weapon to higher rankings. The results can be disastrous. I could write another article on all the bad things that can happen in case you do this. Don't do it.
#7 No Back Links
By links I mean other sites linking to you. These are called inbound links or backlinks. I have worked on sites that have been up for months & are not indexed anywhere. Your site has to be linked somewhere- anywhere- on the net to "exist" otherwise it is a deserted island. Not having any inbound links is like opening up a flower shop in Antarctica & wondering where all the walk-by traffic is. In case you have not done so recommend your site to DMOZ. Then look for other relevant directories. every business or service will have niche directories where you can submit your site- most times at no cost. Visit other sites that are related to your & ask them to link to you. Try & think in terms of traffic & avoid the page rank trap. If a link will bring your site traffic then go for it.
In case you are in a highly competitive market, than I take exception & you should learn how to build quality links or seriously think about hiring some one to do it for you.
Monday, July 26, 2010
Friday, July 23, 2010
how to make money selling ebooks
This section is for entrepreneurs, he finally developed the first ebook, but had no idea how to sell over the Internet. These articles can guide them in the right direction and eventually lead you to make sales.
First, a website for your eBook that is the mark of an electronic book comes into play, begins the process of purchasing land in the Internet where you can talk free ebook. Now with all that space, you can create a business around your eBook that will be in your interest to build speak on product features, advantages and characteristics. You can also use other ebooks offered by competitors, to potential customers that they can satisfy themselves that the content and value of his book to compare, then his, and his book is much better. Do not forget to mention your credentials when you have, it is also imperative to trust your visitors a reason to you otherwise, or even visit the website of e-books.
You can spread distribution of electronic books, which broke up is to get a sale, if some of your marketing, and someone who loves what he had to offer, and you can order the book without too much effort buying your part. Remember, your site to other sites like Twitter or Facebook link after they shared similar retweeted. You can also rest organic traffic to your website. Instead of waiting, looking for potential buyers to your site and online training programs, I would say, be proactive and to attract like-minded players and find your site to see what you have in progress.
Optimize your site and its contents: You can have several effective SEO techniques for your website using search engines to become familiar. You can also use PPC advertising, banner ads, paid links, article marketing, social marketing, media and other effective tactics to generate traffic. If you do not have time to apply these methods continue to be, and outsourcing. Supply, by the time money for someone who can do the homework for you to rent. For example, you can hire people like the ghost writers to write articles, you must submit to article directories or search engine optimization expert rent optimize your site. Watch for people who rent not only intelligent and talented, but also reliable.
First, a website for your eBook that is the mark of an electronic book comes into play, begins the process of purchasing land in the Internet where you can talk free ebook. Now with all that space, you can create a business around your eBook that will be in your interest to build speak on product features, advantages and characteristics. You can also use other ebooks offered by competitors, to potential customers that they can satisfy themselves that the content and value of his book to compare, then his, and his book is much better. Do not forget to mention your credentials when you have, it is also imperative to trust your visitors a reason to you otherwise, or even visit the website of e-books.
You can spread distribution of electronic books, which broke up is to get a sale, if some of your marketing, and someone who loves what he had to offer, and you can order the book without too much effort buying your part. Remember, your site to other sites like Twitter or Facebook link after they shared similar retweeted. You can also rest organic traffic to your website. Instead of waiting, looking for potential buyers to your site and online training programs, I would say, be proactive and to attract like-minded players and find your site to see what you have in progress.
Optimize your site and its contents: You can have several effective SEO techniques for your website using search engines to become familiar. You can also use PPC advertising, banner ads, paid links, article marketing, social marketing, media and other effective tactics to generate traffic. If you do not have time to apply these methods continue to be, and outsourcing. Supply, by the time money for someone who can do the homework for you to rent. For example, you can hire people like the ghost writers to write articles, you must submit to article directories or search engine optimization expert rent optimize your site. Watch for people who rent not only intelligent and talented, but also reliable.
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