As media vehicles continue to fragment and mesh within each other, marketers need to
understand the implication of various parameters guiding this fragmentation basis the
consumer behavior. The challenge for a marketer is to have a deeper understanding of
every media vehicle so that they can selectively target right customers for their
message delivery.
Internet has opened up a lot of opportunities for marketers for targeting customers in
interactive and measurable ways. Online advertising helps to target specific customer
segments and gather information across geographical boundaries in a cost effective
manner. Online advertising helps in not only leading visitor to a publisher's site but also
creating awareness which potentially could result in gradual brand building. This report
aims to map the size of online display advertising in India. The report charts detailed
behavior of Internet users and small-medium enterprises in the online display
advertising market in India. The report is based on an extensive research conducted by
IMRB International and supported with industry feedback.
Findings of the report show that size of the online display advertising market has
reached INR 3250 Million for FY 2008-09 registering a significant growth rate of 38%
and is expected to surge at INR 4300 Million for FY 2009-10. The study reveals the fact
that online publishers (26%) remain major contributors of this market while there is a
sharp decline in the contribution of the BFSI sector (25% to 17%) this year. In addition,
FMCG sector and mobile handset manufacturers have adopted this form of advertising
as an effective tool to target Internet users in the age group of 18-24 years, who are the
growth drivers of the Internet in India.
Online display advertisement has consistently formed a sizeable portion of overall
online advertisement market. It has continued to be an effective long-term option for
digital marketers in targeting customers with specific characteristics. Although the share
of other options such as search engine marketing may assume larger proportions over
4
time, display advertisement will continue to command a substantial part of this
spending. Recent financial debacle in the US and its ripple effect on the Indian economy
has resulted in differences in the market dynamics compared with previous years.
However, increase in the Internet user base, extensive usage of Internet by political
parties for elections and usage of Internet for advertising by SMEs are the factors
strongly supporting for sustained growth of online display advertising market in India.
Monday, May 10, 2010
Online Display Advertising Market In India
As media vehicles continue to fragment and mesh within each other, marketers need to
understand the implication of various parameters guiding this fragmentation basis the
consumer behavior. The challenge for a marketer is to have a deeper understanding of
every media vehicle so that they can selectively target right customers for their
message delivery.
Internet has opened up a lot of opportunities for marketers for targeting customers in
interactive and measurable ways. Online advertising helps to target specific customer
segments and gather information across geographical boundaries in a cost effective
manner. Online advertising helps in not only leading visitor to a publisher's site but also
creating awareness which potentially could result in gradual brand building. This report
aims to map the size of online display advertising in India. The report charts detailed
behavior of Internet users and small-medium enterprises in the online display
advertising market in India. The report is based on an extensive research conducted by
IMRB International and supported with industry feedback.
Findings of the report show that size of the online display advertising market has
reached INR 3250 Million for FY 2008-09 registering a significant growth rate of 38%
and is expected to surge at INR 4300 Million for FY 2009-10. The study reveals the fact
that online publishers (26%) remain major contributors of this market while there is a
sharp decline in the contribution of the BFSI sector (25% to 17%) this year. In addition,
FMCG sector and mobile handset manufacturers have adopted this form of advertising
as an effective tool to target Internet users in the age group of 18-24 years, who are the
growth drivers of the Internet in India.
Online display advertisement has consistently formed a sizeable portion of overall
online advertisement market. It has continued to be an effective long-term option for
digital marketers in targeting customers with specific characteristics. Although the share
of other options such as search engine marketing may assume larger proportions over
4
time, display advertisement will continue to command a substantial part of this
spending. Recent financial debacle in the US and its ripple effect on the Indian economy
has resulted in differences in the market dynamics compared with previous years.
However, increase in the Internet user base, extensive usage of Internet by political
parties for elections and usage of Internet for advertising by SMEs are the factors
strongly supporting for sustained growth of online display advertising market in India.
understand the implication of various parameters guiding this fragmentation basis the
consumer behavior. The challenge for a marketer is to have a deeper understanding of
every media vehicle so that they can selectively target right customers for their
message delivery.
Internet has opened up a lot of opportunities for marketers for targeting customers in
interactive and measurable ways. Online advertising helps to target specific customer
segments and gather information across geographical boundaries in a cost effective
manner. Online advertising helps in not only leading visitor to a publisher's site but also
creating awareness which potentially could result in gradual brand building. This report
aims to map the size of online display advertising in India. The report charts detailed
behavior of Internet users and small-medium enterprises in the online display
advertising market in India. The report is based on an extensive research conducted by
IMRB International and supported with industry feedback.
Findings of the report show that size of the online display advertising market has
reached INR 3250 Million for FY 2008-09 registering a significant growth rate of 38%
and is expected to surge at INR 4300 Million for FY 2009-10. The study reveals the fact
that online publishers (26%) remain major contributors of this market while there is a
sharp decline in the contribution of the BFSI sector (25% to 17%) this year. In addition,
FMCG sector and mobile handset manufacturers have adopted this form of advertising
as an effective tool to target Internet users in the age group of 18-24 years, who are the
growth drivers of the Internet in India.
Online display advertisement has consistently formed a sizeable portion of overall
online advertisement market. It has continued to be an effective long-term option for
digital marketers in targeting customers with specific characteristics. Although the share
of other options such as search engine marketing may assume larger proportions over
4
time, display advertisement will continue to command a substantial part of this
spending. Recent financial debacle in the US and its ripple effect on the Indian economy
has resulted in differences in the market dynamics compared with previous years.
However, increase in the Internet user base, extensive usage of Internet by political
parties for elections and usage of Internet for advertising by SMEs are the factors
strongly supporting for sustained growth of online display advertising market in India.
Signs of Prostate Cancer and Its Stages
The increased incidence and slowly rising of prostate cancer are becoming a major concern worldwide. Cancer of the prostate is the most common cancer in males. I accounts for more than 14% of all cancer. Part of man's semen is produced by the prostate gland, an organ the size of plum which lies just below the bladder. The urethra runs through the middle of it. In men over the age of 50, the prostate gland often becomes enlarged, growing to the size of an apple and obstructing the flow of urine. It may also develop malignant growths. It's a wall-nut liked gland to be found in the wake of the penis, ahead the rectum and underneath the bladder. It environs urethra, the tube-like canal which brings urine and semen all the way through the penis. The prostate's major duty is to fabricate seminal fluid, the fluid in semen that keep and helps convey sperm.
Signs:
• Hesitant attempts to pass urine.
• Small amounts of urine passed.
• Frequent passing of urine, especially during the night.
• The feeling, after urinating, that he bladder has no been completely emptied.
• Prolonged and painful erections of the penis.
• Total stoppage of urine.
• Urine is passed more often than normal, day and night. The urge to urinate is usually sudden, and it may be hard to hold on before a lavatory can be reached.
• Urine may be cloudy, bloody, and have a fishy smell.
• High temperature.
• Painful swelling or feeling of heaviness just in front of the anus behind the scrotum.
• Poor general health.
• Having a yawning ache in lower back, hip, abdomen, or pelvis.
In the anon stages, prostate cancer may multiply locally around the tissue or the close lymph nodes, named pelvic nodes. The cancer may multiply even beyond other regions of the body. The physician in a rectal test can sometimes spot local widen into the adjacent tissues. Where is, the medical doctor know how to feel a hard, permanent tumor expanding starting and ahead of the gland. Prostate cancer may metastasize in bone and lymph nodes. Including hip pain, back pain, rectal discomfort perineal and, weight loss, anemia, nausea, weakness, and oliguria (decrease urine input). Unfortunately, these symptoms may be his first of prostate cancer.
As soon as prostate cancer is perceived early, his probability of treatment is high. Men with cancer commonly experience sexual dysfunction before the diagnosis is made. Each treatment for prostate cancer further increases the incidence of sexual troubles. Treatment is based on the stage of the disease and the patients age and symptoms.
Signs:
• Hesitant attempts to pass urine.
• Small amounts of urine passed.
• Frequent passing of urine, especially during the night.
• The feeling, after urinating, that he bladder has no been completely emptied.
• Prolonged and painful erections of the penis.
• Total stoppage of urine.
• Urine is passed more often than normal, day and night. The urge to urinate is usually sudden, and it may be hard to hold on before a lavatory can be reached.
• Urine may be cloudy, bloody, and have a fishy smell.
• High temperature.
• Painful swelling or feeling of heaviness just in front of the anus behind the scrotum.
• Poor general health.
• Having a yawning ache in lower back, hip, abdomen, or pelvis.
In the anon stages, prostate cancer may multiply locally around the tissue or the close lymph nodes, named pelvic nodes. The cancer may multiply even beyond other regions of the body. The physician in a rectal test can sometimes spot local widen into the adjacent tissues. Where is, the medical doctor know how to feel a hard, permanent tumor expanding starting and ahead of the gland. Prostate cancer may metastasize in bone and lymph nodes. Including hip pain, back pain, rectal discomfort perineal and, weight loss, anemia, nausea, weakness, and oliguria (decrease urine input). Unfortunately, these symptoms may be his first of prostate cancer.
As soon as prostate cancer is perceived early, his probability of treatment is high. Men with cancer commonly experience sexual dysfunction before the diagnosis is made. Each treatment for prostate cancer further increases the incidence of sexual troubles. Treatment is based on the stage of the disease and the patients age and symptoms.
prostate cancer
{You should know that prostrate cancer, unlike other forms of cancer is insidious by nature; it takes a while to invade the body and an even lengthier time before symptoms associated with it are displayed.|The most effective way to combat prostrate cancer is to be knowledgeable about it; that way, if you are diagnosed with it, the chances you have of fighting it off successfully will be much higher.|If you are a male, the odds that you might have prostrate cancer are quite high because, research indicates that the disease is more prevalent among the male population of America and Canada.}
{Research reveals that after lung cancer, prostrate cancer is the number two cause of death among American men.|Prostate cancer can be detected and treated in its early stage, thanks to a screening test called the prostate specific antigen (PSA), which is used to determine the amount of proteins called prostrate specific antigen. Excess amounts of this protein usually indicate that the body is being invaded by prostrate cancer.}
{Be encouraged by the fact that a diagnosis of prostrate cancer is not a sign that death bells are going to sound off anytime soon. It’s worth repeating that lots of people have been diagnosed with prostate cancer just like you have been and they survived. This simply shows that it’s now very possible to survive prostate cancer.|The symptoms of prostate cancer vary and include the presence of blood in the urine, constant urination, especially at night, pains in the lower back, and pains in the pelvic region.|There are some potent hormonal and anticancer drugs that are very effective in the treatment of prostrate cancer; these drugs have been noted to help to stop the spread of cancerous cells and decrease the size of the prostrate tumor.}
{In spite of the fact that prostrate cancer causes impotence and urinary problems for many people, statistics have indicated a high number of cases where victims have had the cancer removed and have not suffered any of these problems.|Prostate cancer stands a better chance of being treated successfully if it is discovered on time; this is why it is vital to subject yourself to medical check up on a regular basis.}
{The stark reality about postrate cancer is that it affects the male population of America and northwest Europe more than the population of males in Asia and South America.|A variety of treatments for cancer is now available among which is Gene therapy. This treatment is potent enough to strengthen the immune system of a person with cancerous cell thereby decreasing the chances of future growth.|An estimate of 549,000 new cases of prostrate cancer the world over as at 2000 was given by the world health organization (WHO).}
{Research reveals that after lung cancer, prostrate cancer is the number two cause of death among American men.|Prostate cancer can be detected and treated in its early stage, thanks to a screening test called the prostate specific antigen (PSA), which is used to determine the amount of proteins called prostrate specific antigen. Excess amounts of this protein usually indicate that the body is being invaded by prostrate cancer.}
{Be encouraged by the fact that a diagnosis of prostrate cancer is not a sign that death bells are going to sound off anytime soon. It’s worth repeating that lots of people have been diagnosed with prostate cancer just like you have been and they survived. This simply shows that it’s now very possible to survive prostate cancer.|The symptoms of prostate cancer vary and include the presence of blood in the urine, constant urination, especially at night, pains in the lower back, and pains in the pelvic region.|There are some potent hormonal and anticancer drugs that are very effective in the treatment of prostrate cancer; these drugs have been noted to help to stop the spread of cancerous cells and decrease the size of the prostrate tumor.}
{In spite of the fact that prostrate cancer causes impotence and urinary problems for many people, statistics have indicated a high number of cases where victims have had the cancer removed and have not suffered any of these problems.|Prostate cancer stands a better chance of being treated successfully if it is discovered on time; this is why it is vital to subject yourself to medical check up on a regular basis.}
{The stark reality about postrate cancer is that it affects the male population of America and northwest Europe more than the population of males in Asia and South America.|A variety of treatments for cancer is now available among which is Gene therapy. This treatment is potent enough to strengthen the immune system of a person with cancerous cell thereby decreasing the chances of future growth.|An estimate of 549,000 new cases of prostrate cancer the world over as at 2000 was given by the world health organization (WHO).}
teeth whitening
Bad breath results from different causes; finding out what caused yours can help you to find a cure that will be effective for you.|Bear in mind that teeth whitening is a process that is continuous because the effects of teeth whitening products is short live- to maintain the effect fro a longer while, avoid those thing you know will make your teeth yellowing coffee, sweets, smoking e.t.c|There are several homemade remedies that are effective in whitening the teeth; an example is the use of bicarbonate soda…. A consistent use of this soda on the teeth can help improve its color and give you the simile that you want.}
A good dental hygiene routine is the surest way to maintain a set of healthy teeth….. Poor dental care has given birth to problems like dental cavities, gingivitis bleeding gums and breath.|Before you embark on a teeth whitening procedure, you should establish the health status of your teeth first; ensure that your gums, teeth, and general health is perfect so as to avoid a painful teeth whitening experience.
Having a good dental plan in place is one way to ensure the perfect health of our teeth…dental plans are of different type of also effect payment for different dental procedures…. You can search for a dental plan that suites your needs.|The virtue that you must posses in large quantities if you are thinking of using a home teeth whitening products is ‘patience’. It takes patience to obey the instructions and not cheat on the amount or dose that you are supposed to take each day; impatient may leave you with burnt gums or damaged nerve cells of the teeth.|When going for a consultation with a cosmetic dentist, you should be set to find out what will be possible and what truth and feel free to go for more than one consultation with other cosmetic dentists to confirm your options.
To lay your hands on a dentist who can offer you the best of services, you need to get retrials from several sources they can include your hairstylist, family doctor, the yellow pages or a refered to makes you open up with ease.|Not brushing your teeth regularly can be a start for the bad breath to start creping in or for cavities to start showing up…. In essence, a daily routine of brushing properly can take care of f host of dental problems.
It will probably shock you to know that a large number of people actually dread going to the dentist because they have various misconceptions about what will happen to them… find out how healthy your teeth are in your dentist office. |Watching your diet can help you maintain a good dental health; calcium and vitamin laden food are ideal for the build up and maintenances of strong healthy teeth.|If you are a toothache sufferer, you should be careful not to do anything that will further aggravate the condition and that includes eating hot food or drinking cold fluids.
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